My IMC Plan selection that I chose for my project is “Terrific Teas”. For this assignment I chose to go with a simple image to relay the message that I wanted to convey to my potential customers. I chose an image displaying an average woman enjoying a cup of tea with a smile on her face. The lady is all alone and looks to be relaxing at home. Her face seemed to show that the tea was giving her so much pleasure. The look on her face conveyed to me, someone after a long day’s work, eager to sit peacefully by themselves to a relaxing cup of their favorite tea to unwind. In the right-hand corner shows a simple image of the company’s logo of a teacup and company’s name. The logo was strategically picked to relay the message of tea and health by showing a vine with a leaf coming from the cup itself.